MODULE 01
Digital Marketing Strategy
Build the strategic foundation for digital marketing decisions.
1 lesson · 11 unitsLEARNING EXPERIENCE
Digital Marketing + AI
Learn to think like a digital marketer, build like a strategist, and use AI to accelerate the work without giving up your judgment.
2skills
1applied project
1module
1 lesson
11 units
AI guidance, not shortcuts
THE BESUAL METHOD
How you will learn
Every lesson follows the same path, so you always know what comes next and why. The goal is not to watch content: it is to be able to do it yourself.
- 1
Understand
Each lesson opens with a situation, follows with a clear explanation and shows a worked example step by step.
- 2
Practise
You recall without looking, practise with hints and check what you know. Support fades as you gain confidence.
- 3
Apply
You use what you learned on your own case. Each module ends with a lab and the course with your own project.
- 4
Review
You note what is clear and what is not, and answer two focus questions before the next lesson.
Your support
- Hints in every activity, one at a time.
- Ask Besual, the course assistant: it answers questions and guides you without doing the work for you.
- Progress saves itself: you can study in short sessions.
Two rules
- Each activity says whether you may use AI: allowed, with conditions, or no AI.
- Protect your data: practise with made-up examples or remove real names and numbers.
Finishing is not mastering
Completing an activity only records that you did it. You have learned when you can solve a new case and explain how you checked it.
What the method is based on
The Besual method arranges principles backed by research on how people learn. It is not a method created by these authors: it is our way of combining them.
- Activate, demonstrate, apply and integrate. Merrill, M. D. (2002). First principles of instruction. Educational Technology Research and Development, 50(3), 43–59.
- Study a worked example before solving alone. Sweller, J. y Cooper, G. A. (1985). The use of worked examples as a substitute for problem solving in learning algebra. Cognition and Instruction, 2(1), 59–89.
- Recalling without looking beats rereading. Roediger, H. L. y Karpicke, J. D. (2006). Test-enhanced learning. Psychological Science, 17(3), 249–255.
- Spread review over time. Cepeda, N. J. y colegas (2006). Distributed practice in verbal recall tasks. Psychological Bulletin, 132(3), 354–380.
- Move on with mastery, with support when it is missing. Bloom, B. S. (1968). Learning for mastery. Evaluation Comment, 1(2).
- Practice testing and spaced practice rank among the most useful study techniques. Dunlosky, J. y colegas (2013). Improving students’ learning with effective learning techniques. Psychological Science in the Public Interest, 14(1), 4–58.
These studies support each principle separately. We have not yet measured the effect of this combination with Besual learners.
SKILLS + EVIDENCE
What you can demonstrate
Besual connects skills to the work you do, not merely to lesson completion.
Strategy ThinkingCustomer Understanding
CURRICULUM
A learning path, not a list of videos.
NEXT STEP
Turn interest into demonstrable ability.
Start with an experience designed for doing, improving and demonstrating.
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